Meier on Rothschild is a completed, occupied residential tower at 36 Rothschild Boulevard in Tel Aviv, at its intersection with Allenby Street. For anyone comparing Meier on Rothschild apartments for sale, the central buying question is not a launch promise or a project-wide price. It is which exact apartment is being offered today, who is selling it, what the current Land Registry record shows, and what the unit costs to own inside an operating tower. No complete authoritative inventory or current project price list was found as of 5 August 2026. Public examples are private, dated and unit-specific. This page therefore treats availability, floor, area, parking, storage, condition and view as facts to verify for the chosen resale home. The building is no longer a development awaiting delivery. The buyer is assessing an existing asset, its title, physical condition, management costs and surrounding change.

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מאגר התחדשות עירונית · data.gov.il

Meier on Rothschild apartments for sale in Tel Aviv - prices, resale homes and buyer due diligence

That distinction shapes this entire guide. A standing tower gives a buyer the chance to inspect the real apartment, walk the route from the street and parking levels, hear the building at different hours, examine current bills and look through the actual windows. It also means that the seller may be a private owner or a company rather than the original developer. The rights, inclusions, possession date and defects position must come from the current transaction documents. This is an independent property information page. It is not affiliated with the developer, the management company, the registered owner or the seller of any apartment.

Chapter 1

Overview

What Meier on Rothschild is today

The current developer project page places Meier on Rothschild in its occupied category. Public architecture records describe a residential tower above a retail base. The verified address is 36 Rothschild Boulevard, where the boulevard meets Allenby Street in central Tel Aviv. It should not be confused with a Shadal Street project, a hotel or an office tower.

The principal design architect was Richard Meier & Partners. The published technical record identifies Barely Levitzky Kassif Architects as architect of record. The architect's presentation connects the building to modernist and Bauhaus principles, natural light, the city, the sea and the urban fabric of Rothschild Boulevard. Those are descriptions of the design idea. They do not establish a sea view, open outlook or particular quality of light for every home.

The following snapshot keeps building facts separate from facts that remain apartment-specific:

Buyer question Publicly supported answer What still requires current evidence
Where is the project? 36 Rothschild Boulevard, at the Allenby Street intersection, Tel Aviv-Yafo The parcel, sub-parcel and registered identity of the offered apartment
Is it still under construction? The project is classified as occupied and should be treated as a completed operating tower The physical condition and lawful status of the exact unit
What is the published height? Public sources give 154 to 158 metres: ArchDaily publishes 154 metres, while the architect's official record publishes 158 metres The difference is unresolved and no unit decision follows from height alone
How many apartments are in the design record? ArchDaily publishes 147 apartments; a May 2019 Globes report described 100 apartments in practice The current registered subunit count and the number for sale are not published
What uses are described? Residential apartments above a retail base, with resident amenities described by project and news sources Current access rules, hours, charges and entitlement for the chosen apartment
Is there a current inventory? No authoritative project-wide live inventory was found Obtain a dated unit schedule or a current offer from an authorized seller
Is there a current project price list? No current official project-wide list was found Obtain the asking price, inclusions and payment terms for the exact unit
Are management fees public? No current unit-level fee, reserve or arrears documents were found publicly Request current invoices, budgets, arrears confirmation and planned assessments

A resale decision, not a launch decision

Buyers often encounter the word "project" and expect a sales office, a standard specification, a delivery date and a common price sheet. That is the wrong starting model here. Meier on Rothschild operates as a completed residential building. A current transaction may be a private resale, a corporate resale, a completed unit still held by an original project party, a tenanted sale or a transfer involving contractual rights. The public sources do not establish which category applies to any unverified advertisement.

The category changes the document request. In a private resale, the buyer needs the current owner's title evidence, seller authority, mortgage and lien treatment, condition, arrears, possession terms and included fixtures. A completed unit held by a project company may require a different contract, specification and registration analysis. A tenanted apartment adds the lease, deposits, notices and possession position. None of these should be assumed from the tower name.

If your priority is a home that is still at the planning or construction stage, compare the different risks and documentation through the guide to new projects in Israel. Meier on Rothschild belongs in a different decision set: the building exists, but the exact resale asset must be investigated in detail.

The first request to a seller or broker

Before debating design, ask for a dated apartment pack. It should identify the seller, apartment number, registered sub-parcel if available, floor label, approved plan, registered and contractual areas, current asking price, occupancy status, parking and storage claims, current management charge, property-tax bill, included fixtures and proposed possession date. It should also make clear whether the apartment is vacant, owner-occupied or tenanted.

Do not accept a project brochure as a substitute. A brochure may describe the original concept. It cannot prove who owns the apartment today, whether a mortgage remains registered, whether the parking right is attached to that home, whether management fees are paid or what the windows now face.

The useful outcome of the first conversation is not a viewing appointment alone. It is enough reliable information to decide whether the apartment deserves legal review, a physical inspection and a serious price comparison.

Chapter 2

Location and surroundings

Rothschild Boulevard and Allenby Street

Meier on Rothschild stands at a major central-city junction. Rothschild Boulevard provides one of Tel Aviv's best-known urban spines. Allenby Street adds movement, retail, transport and street activity. The combination can suit someone who wants a dense city address. It can also bring traffic, deliveries, nightlife, sirens, events, pedestrians and construction change. "Central" is a location description, not a promise of quiet.

UNESCO's White City listing describes areas of Tel Aviv that include Lev Hair and Rothschild Avenue, recognizing Modern Movement architecture adapted to local conditions. That context helps explain why the tower's architectural language matters. It does not make the apartment a protected museum object, fix the streetscape forever or establish the condition of any surrounding building.

For wider neighborhood and property context, use the Tel Aviv-Yafo city page as a starting point, then return to the exact address and apartment. A city page cannot answer unit-level questions about sunlight, noise, access or rights.

Public transport without invented walking times

NTA identifies Allenby as an underground station on the Red Line in Tel Aviv-Yafo. Its current station information lists R1, R2 and R3 service patterns and describes R2 as partial. The station is a relevant transport fact for someone comparing a central address. This guide does not publish a walking time because the actual route should be measured from the building entrance, at the time and accessibility level that matter to the buyer.

Test the route in both directions. Check the street crossing, shade, gradients, steps and late-evening conditions. Someone commuting daily may value a different entrance and service pattern from a second-home owner who uses the station occasionally. An overseas buyer should not rely on a map pin or a broker's rounded minute count.

The Menora Allenby planning context

A Tel Aviv-Yafo municipal planning decision dated 19 March 2025 covers the Menora Allenby area between Yavne, Allenby and Yehuda Halevi streets. The plan permits mixed-use construction of up to 45 floors, subject to the plan itself and aviation limits. Calcalist reported that Meier residents filed objections during the planning process and discussed possible effects on light, air and outlook. The objections prove that the issue was contested, not that a particular apartment will suffer a particular effect. This is relevant surrounding context because future construction can affect access, noise, dust, traffic, light and outlook.

It does not predetermine what will happen from a particular Meier on Rothschild window. The relationship depends on the offered apartment's floor, facade, window position and angle, as well as the approved massing, timing and construction sequence of nearby work. A buyer should ask an architect or planning professional to map the chosen unit against current planning documents. A generic claim that a home "faces the open city" is not enough.

Beach access is not beachfront ownership

Hagag's project description says the tower is within walking distance of the Tel Aviv beach. That is developer location language. It supports neither a fixed walking time nor the claim that the building is beachfront, first line to the sea or guaranteed a sea view. Test the route yourself. If a sea outlook influences the price, stand inside the exact apartment and record what is visible from the principal living spaces. Then examine whether current planning could change it.

How to inspect this location as a resident

Visit on a weekday morning, late afternoon and evening. Stand inside with the glazing closed, then open it. Listen near bedrooms as well as the living area. Observe loading, refuse collection, retail activity, motorcycles, buses and building systems. Check glare and heat on the relevant facade. Look at privacy from nearby homes and offices.

Walk the complete daily route, not just the boulevard promenade. Start at the actual lobby. Continue to the assigned parking level if parking is claimed, the nearest useful public-transport entrance, a grocery option and any workplace or service that matters to you. Repeat the test for someone with a stroller, luggage or limited mobility where relevant. A premium address can still involve inconvenient lift changes or street crossings.

For a buyer abroad, ask for unedited dated videos at more than one hour. A polished daytime clip can hide evening noise and direct sun. A wide-angle lens can distort room proportions. The location decision should rest on repeatable observations rather than an edited sales sequence.

Chapter 3

The tower and apartments

Architecture and published building data

ArchDaily describes a 154-metre residential tower with a concrete frame, aluminium and curtain wall. The architect's official project record publishes 158 metres, and the January 2026 Globes report also uses about 158 metres. The reviewed public sources do not explain the four-metre difference, so this article treats 154 to 158 metres as a published range rather than inventing one exact universal figure. Hagag describes glass, white aluminium cladding and floor-to-ceiling windows. The design account presents the residential volume above a retail base, with an emphasis on light and the tower's relationship to the surrounding city.

ArchDaily publishes a 2,470-square-metre ground footprint and a 750-square-metre typical net floor area. These are building design metrics. Neither number is an apartment area. They should never be used to calculate a unit price or infer a typical home size.

ArchDaily publishes 147 apartments as a project figure. A May 2019 Globes report described 100 apartments in practice, including six penthouses and duplexes. Historical unit combinations may help explain why design, marketing and practical counts differ, but the current condominium register was not reviewed for this article. Neither 147 nor 100 should be presented as the exact current legal subunit count. Neither figure is live availability, a resale count or a statement that one seller controls all homes.

Why public sources show 42, 41 and 37 floors

The architect-published technical data states 42 above-ground floors. Hagag material also describes 37 storeys over six basement levels, while another company page uses 41 floors. The public sources therefore use different counting definitions or marketing labels. This guide uses 42 above-ground floors only as the architect-published specification and does not average the figures. A buyer should identify the offered apartment by its registered and contractual records, not rely on a marketing floor label alone.

This matters in practice. A broker's "floor 30" must be reconciled with the approved plan, lift controls, municipal record and sale agreement. Mechanical, amenity or double-height levels may be counted differently. The view, price and access of a unit follow its real position, not a headline floor number.

Apartment facts belong to the chosen home

Public architecture and project sources describe the building. They do not publish a current unit-by-unit schedule with areas, rooms, balconies, directions, parking, storage, condition and asking prices. Those details must come from the current seller and then be checked independently.

For area, collect every relevant definition. Compare the Land Registry description, approved plan, municipal record, seller's contract, appraisal and physical measurement. Ask whether balconies, internal walls, shafts, common areas or storage are included in any advertised figure. A price-per-square-metre calculation is meaningless when the numerator is current but the denominator changes between documents.

For layout, test use rather than room labels. Measure circulation, bedroom widths, storage, door swings, kitchen work area, utility provision and furniture zones. If a protected room is claimed, verify it in the approved and sale documents. Do not infer one from the age or prestige of the building.

For parking and storage, inspect the exact spaces. Record their numbers, dimensions, route, access control and condition. Then verify the legal attachment. A parking bay can be shown during a viewing without being registered with the apartment. A storage room can be allocated under building arrangements rather than attached as a registered appurtenance. The sale contract must match the rights record.

Amenities and the management reality

Hagag's project page describes a resident pool, spa and a personal wine cellar for each apartment. A January 2026 Globes report describes a resident pool, gym, sauna, club, conference room and wine cellar. These sources help identify facilities a buyer should ask about. They are not a current management agreement.

The pool descriptions conflict on length, so this guide calls it a resident pool and does not publish a size. Current opening hours, guest rules, staffing, service standards and closures were not found in an official management schedule. The legal and practical position of a wine cellar for a particular apartment also remains unit-specific.

Ask for the current management contract, building rules and annual budget. Obtain the latest monthly invoice for the apartment, confirmation of arrears, reserve information and notice of planned special assessments. Check what is included: security, reception, cleaning, lift maintenance, facade systems, pool, gym, parking, insurance and utilities may be allocated in different ways. A list of amenities tells you what may exist. The budget tells you what ownership costs.

Physical inspection inside an operating tower

Existing construction can be tested. Inspect glazing seals, moisture, flooring, doors, plumbing, electrics, air conditioning, ventilation and controls. Test the balcony drainage and usable depth. Listen for lifts, pumps, generators, cooling systems, loading areas and neighboring units. Look at direct sun, reflection and privacy at the hours relevant to the facade.

Trace the route from street to apartment, from parking to lobby and from service entrance to unit. Ask about moving hours, contractor access, deliveries and renovation rules. If the apartment has been altered, obtain plans and approvals. A high-quality finish does not prove that the alteration is lawful or that hidden systems are sound.

An independent inspection should be commissioned for the exact home. A sales representative's walkthrough is useful for orientation and unsuitable as a substitute for a technical report. Where the buyer is overseas, the inspector should photograph defects, operate systems, identify inaccessible areas and state the inspection limits.

Ten useful image-alt suggestions

Use an alt only when the image genuinely shows the described subject. Do not attach a view, amenity or unit feature to an unrelated project render.

  1. Meier on Rothschild residential tower at 36 Rothschild Boulevard in Tel Aviv
  2. Meier on Rothschild tower at the Rothschild Boulevard and Allenby Street intersection
  3. White aluminium and glass facade of Meier on Rothschild in central Tel Aviv
  4. Street-level retail base beneath the Meier on Rothschild residential tower
  5. Rothschild Boulevard streetscape beside the Meier on Rothschild tower
  6. Allenby Street approach to Meier on Rothschild at 36 Rothschild Boulevard
  7. Resident pool at Meier on Rothschild shown in a verified current photograph
  8. Living area of the specific Meier on Rothschild apartment offered for resale
  9. Actual view from the offered Meier on Rothschild apartment at its verified floor and direction
  10. Numbered parking bay and storage area inspected for the offered Meier on Rothschild apartment
Chapter 4

Prices and estimates

There is no universal Meier on Rothschild price

No current official project-wide price list was found as of 5 August 2026. No authoritative public inventory connected every available apartment to its floor, area, rights, condition and price. That means a reader should reject two common shortcuts: quoting one penthouse as the project price, or combining old transactions into a current range.

Each published example describes a different apartment at a different time. Large duplexes and half-floor homes are not substitutes for smaller units. An asking price is not a sale. A construction-period transaction does not price an occupied resale more than a decade later. Even two 2024 sales can differ sharply because floor, direction, condition, outdoor area, parking, storage and seller circumstances may differ.

Dated public examples and what they can show

Date and evidence Published apartment example What a buyer may learn What the example cannot establish
26 January 2026 asking-price report A specific duplex penthouse was reported offered at NIS 75 million. The report described about 430 square metres, one 50-square-metre balcony, two 30-square-metre balconies, the top two floors, storage and three parking spaces. It also reported a 2016 purchase at NIS 80 million. Asking price can differ from a historic acquisition price. An atypical top-floor home needs its own analysis. It does not prove a sale at NIS 75 million, continued availability or a price for other apartments.
December 2024 reported registered transaction A 145-square-metre apartment on floor 30 was reported sold for NIS 14 million, about NIS 97,000 per square metre. A recent dated transaction can support a comparable search when the government record and area definition are checked. It is not the current price of every high-floor home.
February 2024 reported registered transaction A 196-square-metre apartment on floor 7 was reported sold for NIS 9.5 million, about NIS 48,000 per square metre. Individual homes in one tower can produce very different published unit rates. It is not a project minimum or an offer still available.
Reported 2018 transaction, published in 2020 A 434-square-metre apartment on floor 38 was reported sold for NIS 45 million, about NIS 104,000 per square metre. It provides historic high-end context. It is too old and too unit-specific to price a 2026 purchase by itself.
2019 report A 540-square-metre duplex on floors 38 and 39 was reported sold for NIS 50 million, about NIS 92,000 per square metre, with about 40 square metres of balconies. It shows the scale and pricing of one historic large duplex transaction. It does not establish a current duplex value or current inventory.
2013 report during construction A 395-square-metre half-floor apartment was reported sold for NIS 21 million, about NIS 53,000 per square metre. It documents launch-era history. It should not be used as a current occupied-building comparable without extensive adjustment.

The February and December 2024 examples alone show why a simple building average can mislead. Their reported rates are far apart. That spread is not a ready-made discount or premium. It is a signal to investigate the unit definitions and transaction circumstances before comparing them.

How to build a credible comparable set

Start with the government real-estate transaction database. Verify address, date, apartment identifier where possible, registered area and transaction amount. Then build a narrow set around the offered home. Consider floor and real vertical position, facade, view, natural light, outdoor area, renovation level, parking, storage, tenancy, possession, size and total purchase amount.

Use price per square metre only after selecting one consistent area basis. If one source uses net internal area and another includes balconies or common shares, the unit rates are not comparable. Larger homes may also trade at a different rate because their buyer pool and total ticket differ.

Ask the seller to explain the chosen asking price in writing. Which transactions were used? What dates? What area definitions? What adjustments were made for condition and rights? A broker's assertion that a home is "priced below the tower" should lead to evidence, not urgency.

A buyer budget model

The following is an estimate, not binding. It is a structure for collecting real inputs, not a valuation and not a tax or mortgage result.

Input Evidence to obtain Why it changes the decision
Exact asking price Dated written offer from an authorized seller Establishes the negotiation starting point, not market value
Verified apartment area Registry, approved plan, contract, appraisal and measurement Controls meaningful unit-rate comparisons
Parking and storage rights Current registry record, plan and contract Affects use, resale and price
Purchase tax Current result from the official simulator using the buyer's actual facts Buyer status and transaction date can change the result
Mortgage offer Written lender terms following valuation and underwriting Regulatory limits do not guarantee approval or a loan amount
Legal and professional costs Written engagement terms and expected disbursements Cross-border and complex title work may add steps
Building charges Current invoice, budget, arrears and special-assessment information Premium tower operations can materially affect monthly cost
Renovation and furniture Inspection findings and priced scope Existing finishes may not match the buyer's use
Currency conversion Payment schedule, conversion spread and transfer fees NIS obligations may move against foreign-currency funds
Exit costs and holding period Tax and selling-cost advice for the actual owner Affects an investment or shorter-term ownership case

Use the site's purchase tax calculator for an initial scenario, then confirm the current official result and assumptions for the signing date. Do not assume resident, first-home, new-immigrant or foreign-buyer treatment from language or nationality.

If financing is relevant, the mortgage calculator can help test payment scenarios. Bank of Israel explains loan-to-value as the mortgage amount compared with the lower relevant property price or bank-approved valuation framework and sets category-based limits. A bank may lend less. Non-resident approval, acceptable income, source of funds, insurance, account opening and signing arrangements remain lender-specific.

Buying with funds outside Israel

A foreign-currency buyer has two price exposures: the negotiated NIS price and the exchange cost on each payment date. Map the reservation or offer stage, contract signing, tax deadline, mortgage drawdown and balance payment. Add conversion spreads, transfer fees and a liquidity buffer. Do not base the transaction on a single spot rate viewed before negotiations.

Bank readiness should come before a binding deadline. Confirm which entity will receive funds, what source-of-funds evidence is required, whether the buyer needs an Israeli account, which documents require originals and how much time compliance review may take. A high-value resale can fail operationally even when the buyer has enough assets if the transfer path is not ready.

Investment analysis without a promised yield

No verified current rent, occupancy rate or yield for an offered apartment appears in the reviewed public sources. An investor should therefore build from actual evidence: a realistic long-term rent supported by relevant leases or current market work, vacancy, management charge, apartment maintenance, furniture, insurance, local and foreign tax, currency effects, financing and selling costs.

Test resale liquidity separately. An unusually large apartment may have a narrower buyer pool. A floor or view premium may raise the acquisition price more than rent. Tower charges continue during vacancy. Short-term letting should not be assumed; verify the sale contract, building rules, existing lease, law and municipal position.

The address may support demand from some buyers or tenants. It does not supply a guaranteed return. The useful output is a set of assumptions that can be challenged, not one percentage placed beside the project name.

Chapter 5

The developer

Development and ownership history

The published architecture and tall-building records identify Berggruen Residential Ltd. as owner and developer. Hagag describes a partnership involving Hagag Group, Berggruen Residential and the Cohen brothers, and its Berggruen Residential page sets out the joint-venture history. This is the development context of the tower.

The design team is a separate fact. Richard Meier & Partners is the principal architect in the published record, with Barely Levitzky Kassif Architects identified as architect of record. Architecture publications can explain authorship, materials and design metrics. They do not identify the seller of a current apartment.

The original developer may not be today's seller

In an occupied building, a current owner can be an individual, a company, a trustee, an estate or another rights holder. Hagag's historical involvement does not mean Hagag owns or sells every resale. The first legal question is the identity and authority of the present seller.

Obtain a current Land Registry Extract for the correct parcel and sub-parcel or the applicable alternative rights confirmation. The official service says an extract can show registered owners, liens, mortgages, attachments, court orders and restrictions as of its issue date. The sub-parcel number may differ from the apartment number used in the building, so those identifiers must be reconciled.

If a company sells, verify corporate authority and signatories. If a representative signs, verify the power of attorney and its scope. If a mortgage is registered, the contract should control its discharge and the conditions for releasing payments. If the seller's name and the current rights record do not align, stop and resolve the chain before paying money.

Developer reputation is not unit due diligence

A known development team and a published architectural pedigree can help a buyer understand how the tower came to exist. They cannot answer whether one apartment has moisture, unapproved alterations, unpaid management charges, a disputed parking space or a tenant who will remain in possession.

The same separation applies to amenities. A developer page can state the original amenity proposition. The current management agreement, budget, rules and actual operation determine today's service. Ask the management company or authorized building representatives for current documents, subject to the seller's consent and privacy requirements.

The buyer should evaluate four parties independently: the historical developer, the present seller, the building management and the professionals advising the buyer. One party's brand does not substitute for another party's evidence.

Chapter 6

Project stages

The published building timeline and the year difference

The Skyscraper Center lists a construction start in 2010 and completion in 2017. ArchDaily lists 2016 as the project year. Hagag now classifies the building as occupied. These dates describe different publication or completion conventions rather than one verified contractual handover date for every apartment. The accurate shared description is that Meier on Rothschild was completed and occupied in the mid-2010s and now operates as an existing residential tower.

Do not invent a universal delivery date. Different owners may have taken possession or registered rights at different times. For a resale buyer, the relevant date is the possession obligation in the current sale agreement, together with the conditions for keys, vacancy, payments and title steps.

The buyer's stage one: identify the asset

Begin with a written unit description. Match the apartment seen in person to the seller's documents. Reconcile building number, apartment number, sub-parcel, floor, plan and rights. Confirm whether the transaction includes parking, storage, fixtures, furniture or a wine-cellar space, and how each item is recorded.

Confirm the seller type and whether the home is vacant or tenanted. Obtain a current asking price and proposed payment schedule. Ask whether the seller has granted another option, signed an exclusivity arrangement or accepted a prior offer. Do not pay a reservation sum merely to learn basic title facts.

Stage two: legal, planning and financial review

The buyer's Israeli lawyer should review the current rights record, seller authority, mortgages, liens, restrictions, tax and registration route. The physical apartment and approved plans should be reconciled. Municipal planning material should be checked for the building and relevant surrounding change, including the Menora Allenby context where it may affect the chosen facade.

At the same time, obtain current building charges, arrears status, budget, reserve and planned works. Arrange a technical inspection. If financing is needed, secure a real lender process and valuation rather than relying on a generic maximum. Calculate purchase tax from the actual buyer facts on the transaction date.

Stage three: contract and payment controls

The sale agreement should identify the property, rights, inclusions, price, payment conditions, mortgage discharge, representations, defects position, possession, taxes, management arrears, registration steps, default remedies and documents delivered at each milestone. A translated summary can help an overseas buyer understand the deal. It should not be mistaken for the controlling signed text unless the agreement expressly says so.

Payment mechanics must align with title protection and mortgage release. The exact method belongs to the lawyer and transaction documents. Do not assume that a foreign concept called escrow maps perfectly to every Israeli resale.

Stage four: inspection, possession and registration

Before possession, conduct a final walkthrough. Compare condition with the contract and earlier inspection. Test systems, record meter readings, count keys and access devices, inspect parking and storage, list included items and document new damage. Confirm vacancy if vacant possession was promised.

Transfer building accounts, utilities and management records as required. Possession does not necessarily mean every registration step is complete. The lawyer should track the agreed notices, tax confirmations, mortgage releases and registration until the buyer's right is recorded through the applicable system.

Buying and following the process from abroad

Remote purchase requires a controlled workflow. Appoint independent Israeli counsel. Confirm identity, original-document, notarization, apostille or consular requirements for the buyer's country. Arrange bank and source-of-funds review early. Commission an independent physical inspection and obtain dated, unedited visual evidence.

Agree who may sign which document and who may receive keys. A broad power of attorney should not be treated as a casual form. Its scope and form require transaction-specific advice. On the possession date, a trusted representative should inspect the apartment, parking, storage and access devices rather than accept a broker's message that everything is ready.

Chapter 7

Who it suits

A buyer who wants an operating central-city tower

Meier on Rothschild may suit someone who wants to evaluate a real building rather than wait for construction. The buyer can inspect common areas, test the apartment, review current charges and observe the surrounding streets. The central Rothschild and Allenby setting may appeal to someone who values an active urban environment and public transport.

The same buyer must accept that an operating premium tower has recurring costs and rules. Management quality, security, lifts, facade systems and amenities require funding. The right question is not whether the building looks luxurious. It is whether the current service and cost match your use.

A relocation household

A completed home can simplify timing because the apartment may be available for a defined contractual possession date rather than a construction forecast. Yet relocation still needs buffers. Separate signing, possession, any renovation, furniture delivery and actual move-in. If employment, school or another tenancy creates a hard date, do not let one optimistic possession assumption control the entire move.

Test daily routes and room use for the actual household. Do not assume that a room count or floor makes the home suitable. Check bedroom dimensions, privacy, storage, protected space if claimed, accessibility and the street environment at the hours you will live there.

A second-home owner

A second-home buyer should focus on what happens during absence. Ask whether building staff enter private apartments, how leaks or alarms are handled, who can admit contractors, how deliveries work and what insurance is required. Resident security and a staffed lobby, if currently provided, do not automatically include private home management.

Check guest rules, renovation windows, pets, short-term stays and access-device control. Budget for cleaning, utilities, inspections and local representation in addition to the tower's management charge. Confirm that the apartment can be secured and monitored in a way that fits long periods away.

An overseas buyer

An overseas buyer may value the address and the ability to inspect an existing asset through independent representatives. The process suits someone prepared to organize legal review, banking, translation, currency and inspection before signing. It does not suit someone looking for a frictionless online purchase based on a video tour.

Foreign ownership, tax and lending outcomes should be checked for the actual buyer and registered right. Language, citizenship or residence alone does not produce a reliable answer. A bank's regulatory ceiling is not a mortgage offer.

A long-term investor

The project may interest an investor who can analyze a rare central-tower asset without demanding a promised yield. The work includes current rent evidence, vacancy, management costs, apartment maintenance, tax, financing, currency and exit costs. It also includes a realistic resale test for the home's size and total price.

This approach favors patient underwriting. It does not favor an investor who wants a project-wide rent number or assumes that prestige guarantees liquidity. The most useful comparison may be a small number of genuinely similar homes, not every transaction at the address.

An architecture-led buyer

Someone drawn to Richard Meier's work, the white aluminium and glass facade and the Rothschild Boulevard context may find the building distinctive. Architecture can be a valid part of the decision. It should sit beside practical evidence: apartment condition, thermal comfort, glare, privacy, maintenance, facade costs and current management.

Buy the home you inspect, not only the architect's concept. The design description concerns the building. The experience changes by floor, direction, plan and neighboring development.

Who should pause

Pause if the seller will not provide current title evidence, apartment identifiers, a clear price or management documents. Pause if parking and storage are described verbally but omitted from the rights material. Pause if the purchase depends on a guaranteed sea view, quiet, rent, appreciation, mortgage approval or tax result.

The project may also be a poor fit for someone seeking low recurring charges, a suburban environment, a simple developer inventory or a standardized unit. A buyer who dislikes uncertainty around nearby construction should complete a planning and facade-specific assessment before negotiating.

A practical fit scorecard

Your priority Evidence to collect before deciding
Central daily life Actual routes, transport entrance, noise visits and service access
Architectural character Verified apartment orientation, glazing, light, condition and facade exposure
Predictable monthly cost Current invoice, annual budget, reserve, arrears and special-assessment notices
Easy absence management Building rules, staffing scope, insurance and private apartment support arrangements
Investment discipline Comparable registered transactions, rent evidence, vacancy and full cost model
Remote execution Independent lawyer, bank readiness, inspection, signing plan and possession representative
Parking or storage Registry, plan, contract and physical inspection of exact spaces
View and privacy In-unit observation, direction, floor position and surrounding planning review
Chapter 8

Frequently asked questions

Where is Meier on Rothschild?

The verified project address is 36 Rothschild Boulevard in Tel Aviv-Yafo, at the Allenby Street intersection. Shadal Street should not be used as the project address.

Is Meier on Rothschild a new project awaiting delivery?

No. Hagag currently classifies the project as occupied. Buyers should treat it as a completed operating residential tower and investigate the exact resale or other completed-unit transaction.

Are Meier on Rothschild apartments currently for sale?

Individual advertisements and dated reports have appeared, but no complete authoritative live inventory was found at the 5 August 2026 cutoff. Verify the exact apartment again on the day you act and establish the seller's authority.

Is there a current Meier on Rothschild price list?

No current official project-wide price list was found. Every price should be linked to a dated, identified apartment and classified as an asking price or completed transaction.

Does the reported NIS 75 million price apply to the project?

No. It was a January 2026 reported asking price for one unusual duplex penthouse. The report did not establish a completed sale at that price or continued availability.

How many apartments does the tower have?

ArchDaily publishes 147 apartments as a project figure, while a May 2019 Globes report described 100 apartments in practice. The current registered subunit count was not verified, and neither figure states how many homes are offered for sale today.

Who designed Meier on Rothschild?

Richard Meier & Partners is identified as principal architect. The tall-building record lists Barely Levitzky Kassif Architects as architect of record.

Does every apartment have a sea view?

No such project-wide fact is supported. The architect and developer discuss city and sea relationships, but the actual view depends on the apartment's floor, direction, window position and obstructions. Inspect the exact home and review relevant planning.

Is the tower beachfront?

No. The developer describes the beach as within walking distance. That does not make the property beachfront or establish a fixed walking time.

What amenities are described publicly?

Project and dated news sources describe a resident pool and other facilities such as a gym, sauna, club, conference room, spa and wine-cellar arrangements. Current access, hours, service and unit entitlement require management and sale documents.

How large is the pool?

Public descriptions conflict, so this guide does not publish a length. Verify the current facility and management information directly.

What are the current management fees?

No current public unit-level fee was found. Request the exact apartment's invoice, allocation method, annual budget, arrears confirmation, reserve information and planned special assessments.

Does every apartment include parking, storage or a wine cellar?

Building-level statements do not prove the rights of a particular home. Verify each item in the current Land Registry or applicable rights record, plans and sale agreement, then inspect the actual space.

What should the Land Registry Extract show?

The official service says a current extract can show registered owners and entries such as liens, mortgages, attachments, court orders and restrictions. The buyer's lawyer must obtain the correct parcel and sub-parcel and reconcile it with the apartment and contract.

How is purchase tax calculated?

Use the official simulator with the real purchase price, transaction date and buyer facts. Do not assume a tax category based on nationality, language, residence or whether the apartment will be a first home.

Can a non-resident obtain a mortgage?

Possibly, but approval is not established by the project or by general regulatory limits. A bank will apply its own underwriting, valuation, income, source-of-funds, insurance and documentation requirements and may lend less than a regulatory maximum.

Can I buy the apartment remotely?

A transaction can involve remote representation, but the workflow depends on the buyer's country, bank, documents and registered right. Arrange independent Israeli counsel, title review, bank clearance, an inspection, valid signing authority and a representative for the final walkthrough and possession.

Is the Allenby Red Line station operating?

NTA publishes Allenby as an underground Red Line station and lists R1, R2 and R3 service patterns, with R2 described as partial. Measure the actual route from the lobby rather than relying on an unsourced walking time.

Could nearby planning affect a Meier apartment?

The municipal Menora Allenby plan permits substantial mixed-use construction in the nearby area, subject to its planning conditions and limits. Any effect on one apartment's outlook, light, noise or access is floor- and direction-specific and should be mapped professionally.

What should I inspect before possession?

Recheck the apartment against the contract and earlier inspection. Test systems, document condition, record meters, count keys and access devices, confirm included fixtures, inspect parking and storage and verify vacancy if vacant possession was promised.

Is Meier on Rothschild automatically a good investment?

No investment result is automatic. Model current rent evidence, vacancy, management, maintenance, tax, financing, currency and selling costs. Compare the exact home with genuinely similar registered transactions and test resale liquidity.

What is the most useful next step?

Obtain a dated unit pack before making a binding commitment: seller identity, current rights record, plan, areas, asking price, parking and storage documents, management invoice, arrears position, occupancy status and proposed possession terms. Then decide whether to commission legal, planning, financial and technical review.

Chapter 9

Sources

  1. S01. Existing nad-lan project page
  2. S02. Hagag Group - Meier On Rotschild project page
  3. S03. Hagag Group - Berggruen Residential
  4. S04. Hagag Group - About Us
  5. S05. ArchDaily - Rothschild Tower / Richard Meier & Partners
  6. S06. The Skyscraper Center - Rothschild Tower
  7. S07. UNESCO - White City of Tel-Aviv, the Modern Movement
  8. S08. NTA - Allenby Red Line station
  9. S09. Tel Aviv-Yafo Municipality - Menora Allenby planning decision, 19 March 2025
  10. S10. Ministry of Justice - Land Registry Extract service
  11. S11. Israel Tax Authority - purchase tax simulator
  12. S12. Government real-estate transaction database
  13. S13. Bank of Israel - mortgage information and LTV limits
  14. S14. Globes - Amnon Shashua asking NIS 75m for Tel Aviv home, 26 January 2026
  15. S15. Calcalist - Meier residents oppose the Menora plan, with 2024 transaction examples, 16 March 2025
  16. S16. Globes - Tel Aviv luxury homes market slows, 12 March 2020
  17. S17. Calcalist - Matthew Bronfman bought a Meier penthouse for NIS 50m, 6 May 2019
  18. S18. Calcalist - half-floor apartment sold for NIS 21m, 27 January 2013
  19. S19. MeierArchitects - Rothschild Tower official project record
  20. S20. Globes - final developer apartment sold and 100 apartments reported in practice, 15 May 2019

Book a time

Request a project tour

Pick a convenient day and time and send a request. The slot is subject to confirmation by the project team. Free, no commitment.

Nadlan does not schedule visits on behalf of the developer. Your request is forwarded to the authorized project team and final confirmation arrives on WhatsApp.

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